Alicia Adams Alpaca

Alicia Adams Alpaca is a Hudson Valley luxury brand founded by Alicia and Daniel Adams on an eighteenth-century farmstead in Millbrook, New York, built around a herd of Suri alpacas and textiles woven by artisan workshops in Peru, producing apparel, home goods, throws, and accessories of exceptional softness and craftsmanship. The brand has been featured in Architectural Digest, Vogue, Elle Decor, Departures, the Wall Street Journal, and Town & Country.

de.MO was commissioned to develop the complete brand identity for Alicia Adams Alpaca, luxury lifestyle branding work that encompassed logo design, business system, packaging design, selected product design, photo direction and styling, and the interior design of the Millbrook flagship store, as featured in Elle Decor. It is a complete, ground-up creative partnership between a design studio and a family-owned luxury goods brand rooted in the same Hudson Valley community.