The Market at Mabbettsville

The Market at Mabbettsville was a beloved community gathering place in the hamlet of Mabbettsville, within Millbrook, New York, a small local market offering natural and locally sourced goods, prepared foods, and specialty items, with The Market Gallery occupying the floor above, showcasing the work of artists from near and far. Opening just before the Covid-19 pandemic and closing in its aftermath, the Market was a brief but warmly remembered addition to the Hudson Valley community it set out to serve.

de.MO was commissioned to develop the complete brand identity for the Market, logo design, website, social media, and the visual displays and general look and feel of the space itself. Local retail branding and Hudson Valley small business branding work rooted in the same community the Market called home.