OBrien’s

OBrien’s was a beloved historic soda fountain and candy shop, located in San Jose, CA. when a young Silicon Valley couple (one a chef and the other in the tech world) dreamed of resurrecting the business. Located in an historic downtown building that was reimagined by top interiors firm DLC-ID, the ice cream parlor today honors the past while appealing to a new generation of consumers.

To drive relevancy to a younger audience, a modern and friendly logo was crafted. Based on the original calligraphic word mark with a nod to a foodie consumer, we kept the overall look and feel but added soft, rounder and more inviting detail. We also introduced a more neutral brand color to pair with a more forward leaning green and red color palette that married tradition with a modern look and feel. The logo is used holistically on all touch points in order to become a recognizable seal of quality.