Rose Culinary

Allison Rose is a venture capitalist, James Beard Foundation board member, and one of the most influential investors in the culinary world, having backed some of the West Coast’s most celebrated restaurants, CPG companies, and health and wellness ventures of the past decade. de.MO created Rose Culinary’s original brand identity and digital platform, further establishing the studio’s reputation as a branding agency for food and beverage, culinary investment, and consumer lifestyle brands. Designed initially around Allison’s focus on chef-driven restaurant investment, we returned to evolve the digital platform as the portfolio expanded to include CPG, alcohol, health and wellness, and broader culinary innovation, while retaining the original logotype we created for the brand.

Rooted in Allison’s commitment to empowering female entrepreneurs, the identity is serious and feminine, sophisticated and direct. The web platform is clear and easy to navigate, combining a classic cream palette with a fresh citrus accent to create a culinary brand design that is distinctive, considered, and entirely her own.